About us
The Swedish Candy Group AB is a Swedish wholesale candy company headquartered in Västerås, Sweden, dedicated to bringing the full range of authentic Swedish confectionery to retailers and businesses worldwide.
Founded on a simple but powerful idea — to stock every major Swedish candy brand and offer them at the most competitive wholesale prices on the market — The Swedish Candy Group has become a trusted source for retailers, gift shops, candy stores, and kiosks looking to offer their customers a genuine taste of Sweden.
Our catalogue spans the complete landscape of Swedish confectionery. From the iconic pick and mix counter staples that have defined Swedish candy culture for generations — Bubs, Malaco, Ahlgrens, Candy People, and Haribo Sweden — to beloved chocolate bars from Marabou and Fazer, crispy snacks from OLW and Estrella, throat lozenges from Läkerol and Fisherman's Friend, and novelty lollipops from Jellioo and Bako. If it's Swedish candy, we carry it.
Our primary market is the United States, where demand for authentic Scandinavian sweets has grown steadily among both the Swedish-American community and adventurous candy lovers discovering the unique flavours of Nordic confectionery for the first time. We also serve wholesale customers across Europe and beyond, shipping to retailers in multiple countries.
What sets us apart is our commitment to price. We work directly with established Swedish distributors to keep our costs — and yours — as low as possible. Our wholesale pricing is structured to give retailers a strong margin, whether you are stocking a single pick and mix counter or ordering pallet quantities of Sweden's best-loved chocolate bars.
At The Swedish Candy Group AB, our mission is straightforward: every Swedish candy brand, at the best price, delivered reliably to your door.