For Retailers · B2B Wholesale

Swedish candy,
made for your shelves.

Authentic Scandinavian candy for retailers who want to offer something genuinely different. Over 1,000 flavors from the full Swedish lösgodis tradition — gummies, licorice, chocolate, marshmallow, and seasonal specialties.

Order on Faire Request samples

$200Order minimum

50%+Gross margin

5Compliant markets

Bulk
lösgodisPick & Mix

Bubs Godis Malaco Ahlgrens Bilar Salty Licorice Skumtomtar Gott & Blandat Djungelvrål Bubs Godis Malaco Ahlgrens Bilar Salty Licorice Skumtomtar Gott & Blandat Djungelvrål

Why retailers choose us

Three reasons
it makes sense for your shop.

Clean, EU-standard ingredients

Made under stricter European food regulations — fewer artificial dyes, no high-fructose corn syrup, none of the synthetic colors the FDA just banned. Your customers asking about "clean candy" finally have an answer.

Margins that actually work

Wholesale $4–5/lb, typical retail $19.99/lb. A 50%+ gross margin with room to run promotions without squeezing yourself. Most domestic candy wholesale hovers at 35–40%.

A category customers already want

Swedish candy TikTok has 400M+ views. Most stores can't source the real thing. If you don't have a Nordic section yet, it's likely the fastest-selling new category you could add.

What's in the range

Over 1,000 flavors,
across every category.

From classic gummies and salty licorice to chocolate, marshmallow, and seasonal specialties — the full Swedish pick-and-mix tradition. The complete catalog is on Faire.

Browse the catalog on Faire

The margin math

The numbers
speak clearly.

Our wholesale pricing is built to give independent retailers genuine margin — not the squeezed 30–35% typical of domestic candy distribution.

Add a Lowest Price Guarantee: if you find the same product cheaper wholesale elsewhere, we refund the difference. No questions asked.

Wholesale cost $4–5/lb

Typical retail price $19.99/lb

Gross margin 50%+

— pricing excludes shipping —

Labeling & compliance

Market-ready,
from day one.

Every product we ship is prepared to meet local regulatory requirements — ingredient declarations, allergen statements, and nutrition facts formatted for your market.

Less friction on import. Fewer customs questions. Products that are truly ready for your shelves.

FDA

United States

FDA-compliant nutrition facts panels, allergen statements, and ingredient declarations on every product shipped to the United States.

European Union

EU 1169/2011 compliant labels with allergen emphasis, nutrition declaration, and multilingual formatting where required.

FSA

United Kingdom

Post-Brexit FSA compliance including UK Food Information Regulations and Precautionary Allergen Labeling.

FSANZ

Australia & New Zealand

Food Standards Australia New Zealand compliant labeling including Country of Origin declarations.

Common questions

Good questions.
Honest answers.

What's the minimum order?

$200 for first orders. Much lower than most European candy importers, so you can test the category with commitment-free stakes.

How do payment terms work?

Net-60 via Faire on all opening orders, with free returns if products don't move. Direct wholesale payment terms available for established accounts — get in touch.

How long does shipping take?

Orders ship via DHL Express from Sweden. Typical delivery is 7–10 business days to most destinations. Urgent orders can be expedited.

Can I get samples before committing?

Yes. We send complimentary sample packs to qualifying retailers — just reply to our contact email with your shipping address and store details.

What about MOQs on individual products?

Most products are sold in cases of 6–12 units. Individual flavor MOQs are low to encourage range trialing — you can mix categories to hit the $200 minimum.

Do you offer custom private label?

For accounts above a certain volume threshold, yes. Get in touch to discuss.

Let's work together