If you are exploring Nordic chocolate, two names come up again and again: Cloetta and Fazer. Whether you are a curious shopper or stocking a candy shop, knowing what each brand offers makes choosing much easier.
Cloetta: classic Swedish chocolate bars
Cloetta is a Swedish confectionery company, and its bars are familiar sights in the Scandinavian candy aisle. One of the best-known is Kexchoklad, or Kex Chocolate: a chocolate-covered wafer bar. It comes in several sizes, such as the Cloetta Large Kex Chocolate 60 g and the bigger Cloetta Giant Kex Chocolate 100 g.
Another name to look for is Plopp, available as the Cloetta 80GR Plopp. Cloetta's range also includes Sportlunch and Tupla bars, so there is plenty to explore beyond the classics.
Fazer: a Finnish favourite
Fazer is a Finnish confectionery brand, so it is not Swedish, but it is a familiar sight across the Nordic countries and sits comfortably beside Swedish sweets. The Karl Fazer line covers milk chocolate and flavoured bars, for example Karl Fazer Milk Chocolate 145 g and Karl Fazer Salty Toffee Crunch 145 g.
Fazer also makes Geisha and Dumle. If you like a toffee-flavoured chocolate treat, the Karl Fazer Dumle 145 g is a good place to start.
How to choose between them
A simple way to think about it: reach for Cloetta when you want the classic Swedish bars such as Kex Chocolate and Plopp, and for Fazer when you want a Finnish chocolate bar to round out a Nordic selection. Trying both side by side is the best way to find your own favourite.
Tips for shop owners
If you run a candy shop or cart, chocolate bars are an easy way to add variety next to loose sweets. Single bars sit well near the till, while larger bars suit gift shoppers. Mixing a few Cloetta and Fazer options gives customers a taste of the wider Nordic region without overcomplicating your range. Our products are listed in different pack sizes, so check each listing to see what a pack contains.
You can browse everything in our Chocolate collection. If you sell sweets as well, our guide to pick and mix versus candy bags can help you plan the rest of your range.
Gifting and sharing
Chocolate bars also make friendly gifts. A small selection of different bars lets friends and family compare flavours, and it is a nice introduction to Scandinavian sweets for anyone new to them. Pair a wafer bar with a toffee-flavoured one for contrast, and add a Fazer bar for a Finnish twist.
The takeaway
Cloetta and Fazer are both worth knowing if you enjoy Nordic chocolate. Start with the classics, taste a few flavours, and build from there. Whether you are shopping for yourself or stocking a store, there is a bar to suit the occasion.